Designer, Brand Thyself: our new look

It has been said that the hardest client to work for is yourself. This past year we have developed a new branding for our stationery, web site and sales materials, and now we know this proverb is true.

For our new branding we naturally had to use something from the World War II era to be consistent. And, with our emphasis on design as communication, we settled on the military “code-letter” matrix used by the intelligence and communication corps. We want you to know that design can “decode” your corporate message to be easily understood by your target audience. That is also why our new tag line is “turning information into communication”.

The new Design Corps web site, www.designcorps.us, can be accessed by clicking on the picture below. In the coming weeks we will have even more information and resources useful to buyers of design and creative services.
The results of our new self-branding efforts are seen in all our communications. Shown here are our website, stationery and sample card. We hope they communicate not just our passion for design but our philosophy as well.

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