The 3 Cs of Design

You should consider three general aspects of design, which are described in Design Basics Index. They address the audience and the purpose of design.

1. Concept—abstract elements of theme, connotation, message and style. These intangible ingredients of a design or image are critical to its visual presentation and delivery of message.
   
   
2. Components—the visual elements used within a design. Photos, illustrations, icons, typography, linework, decoration, borders and backgrounds are all components.
   
   
3. Composition—the way in which the elements of a design are visually combined and arranged. Composition takes into account placement, grouping, alignment, visual flow and the division of space within a layout.

..............— Jim Krause, Design Basics Index,
................. (How Design Books, Cincinnati, OH, 2004), p.10


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